Knowing us better

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The new Club Med

Enjoying everything without the hassle, trying out all the activities, experiencing your stay knowing that your budget is under control: that is the Club Med "all-inclusive" concept; another way of being on holiday.

Unique positioning

Club Med is now positioned in a new international competitive market consisting of hotels, holiday clubs and luxury tour operators. Club Med targets customers of upscale hotels looking for more conviviality and atmosphere, and customers of holiday clubs expecting higher quality features and services.

An international offer

From Europe to Asia, whether exotic or artistic, in the sun or mountains, 75 Club Med villages offer 25 dream destinations at the heart of exceptional locations. Refined, luxurious,  spacious, and carefully decorated by talented designers, all the villages invite guests to experience a unique holiday full of joy, relaxation, and discoveries.

A strong brand

To accompany its repositioning, Club Med adopted a new signature in 2007. Deployed in the 40 countries where the Group is present, this communication campaign embodies the promise of happiness in a powerful style, dear to the Club Med label. "Where happiness means the world", incites discovery of Club Med luxury: human, warmth and generous luxury.

In 2013, New campain, 'More happiness than you can imagine' has been launched and the campain will be expaned around the world.