The "Club Med" brand has very strong international top-of-mind and has become synonymous with all-inclusive, upscale, convivial and multicultural holidays. It is one of the company's most precious assets on which Marketing teams at head office in Paris and in the countries selling Club Med holidays constantly work for. The other asset of Club Med is an unique customer database thanks to our teams' (CRM, Business Analyst, etc.) design and implement on loyalty campaigns.
All marketing professions are represented at Club Med: steering of the communications strategy and media investments, defining of prices and the price-promotion mix, quality, studies, design and evolving of our offers and of the product as well as deploying of Trade Marketing tools for our different distribution channels. On the internet, teams are permanently driving our tool forward which, over and above our image, forms an effective and growth-driving sales network.